GOOD DESIGN AWARD

The Long Life Design Award has been developed for many years through dialogue with manufacturers and users, and society, and is an award for honoring designs that will become the cornerstone of living and society and that are desired to continue to play the role in the future and designs with the power to continue to be a standard beyond value that changes with the times.

The eligible designs for the award are products or services widely endorsed by users and consumers and are assumed to have been continuously provided for more than 10 years at the time of the review and continue to be provided in the future.
Long Life Design Award judging committee members select and judge designs recommended by a wide range of general users through the website and decide the recipients of the award.

The 2021 Good Design/Long Life Design Award started reception of recommendations and application on April 1.
After first screening and second screening based on actual product by the judging committee, as a result, 22 were awarded the 2021 Long Life Design Award.

Long Life Design Award 2021 results / (year-on-year basis)
Number of entries : 120（-6)
Awarded entries : 22（+3)

List of Awards

Judges of Long Life Design Award 2021

Takashi Ashitomi

Judge of Long Life Design Award 2021
Chair of GOOD DESIGN AWARD 2021
Product Designer

Seiichi Saito

Judge of Long Life Design Award 2021
Vice Chair of GOOD DESIGN AWARD 2021
Creative Director

Kozo Fujimoto

Judge of Long Life Design Award 2021
Artistic Director

Shuko Yaginuma

Judge of Long Life Design Award 2021
en Factory, Inc.
Chief buyer

2021 Long Life Design Award Schedule

Period of entry for company (April 1 - May 26)
Company submitted the entry information via the entry site.

Period of recommended from users (April 1 - 30)
Organizer received the recommended from the users via the entry site and invited business owner and company to apply.

1st Screening (June 24)
Judged based on the information that applicant filled in the entry site.

2nd Screening (August 6)
The applicants who passed 1st screening submitted the actual items and panel to participate in 2nd screening.

Long Life Design Award winner announcement (October 20)
2021 Long Life Design Award to be announced

Long Life Design Award Exhibition
(The exhibition is scheduled for the middle of December to January 2022)